Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
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Unconventional, Partisan, and Polarizing Rhetoric - How the 2016 Election Shaped the Way Candidates Strategize, Engage, and Communicate (Hardcover)
Loot Price: R2,639
Discovery Miles 26 390
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Unconventional, Partisan, and Polarizing Rhetoric - How the 2016 Election Shaped the Way Candidates Strategize, Engage, and Communicate (Hardcover)
Series: Voting, Elections, and the Political Process
Expected to ship within 12 - 17 working days
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Total price: R2,659
Discovery Miles: 26 590
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The rhetoric and political communication of the 2016 Presidential
Election was arguably unconventional, partisan, and
polarizing-becoming a defining characteristic of the tone and feel
of the campaign. In this volume we examine how rhetoric and various
political communication strategies influenced and shaped the
contours of the election and ultimately its outcome. Witnessing the
most diverse electorate in U.S. political history, we look at how
voters were primed for an anti-establishment/outsider candidate and
how various rhetorical and communication appeals were used to
strategically engage different groups of voters and at times, leave
out or even scapegoat others. We also analyze how rhetoric and
political communication shaped the debate on key issues such as
climate change, immigration, national security, gender, and
representation. In an age where having a social media presence is
an essential campaign tool, we examine how Twitter was used by
candidates and its impact on the electorate and news coverage.
Overall, we demonstrate that political rhetoric and communication
is impactful, bearing electoral consequences and the potential for
policy outcomes, giving the reader much to consider as we approach
the next midterm and general election.
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