Experiencing Design - The Innovator's Journey (Hardcover)

In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a superficial level, even great design tools don't go deep enough to create the shifts in mindset and skillset that are required to achieve transformational impact. Going deep with design requires more than changing the activities of innovators; it involves creating the conditions that shape who they become. Individuals become design thinkers by experiencing design. Drawing on decades of researching design thinking and teaching it to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey, whether for an individual, a team, or an organization. For each experience phase, they specify the mindset shifts and competencies that need to be achieved, describe how different personality types experience different kinds of journeys, and show how to fully leverage the diversity of teams. Experiencing Design explores both the science and practicalities of design and includes two assessment instruments for individual and organizational development. Ultimately, innovators need to be someone new to create something new. This book shows you how to use design thinking to make this happen.

General

Imprint:	Columbia University Press
Country of origin:	United States
Release date:	July 2021
First published:	2021
Authors:	Jeanne Liedtka • Karen Hold • Jessica Eldridge
Dimensions:	216 x 216 x 27mm (L x W x T)
Format:	Hardcover - Trade binding
Pages:	296
ISBN-13:	978-0-231-19426-6
Categories:	Books > Business & Economics > Business & management > Business strategy
LSN:	0-231-19426-9
Barcode:	9780231194266

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!