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Social Marketing Casebook (Hardcover, New)
Loot Price: R3,517
Discovery Miles 35 170
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Social Marketing Casebook (Hardcover, New)
Expected to ship within 12 - 17 working days
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Social Marketing Casebook brings together for the first time a
dedicated collection of social marketing case studies and vignettes
from around the world. Each case study is explored from the scoping
and research stage right through to evaluation, providing the
reader with a complete overview of the most important building
blocks in social marketing and how these can be applied to the real
world, including: - Insights from the key people involved in social
marketing and the identification of the common themes associated
with successful social marketing strategies. - An international
range of cases from the health, environmental and civic sectors,
from national and governmental programmes to local, small-budget
interventions; - Comprehensive coverage of the whole process, from
strategy, and implementation, through to the challenges and lessons
learned; and - Academic exercises, discussion questions and
references to reinforce student learning. This book demystifies
social marketing for undergraduate and postgraduate marketing and
health studies students, as well as practitioners in government,
public institutions, NGOs and private organisations looking to
develop more effective social change programmes.
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