Gay and Lesbian Tourism - The Essential Guide for Marketing (Paperback)

This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Release date:	November 2007
First published:	November 2007
Authors:	Jeff Guaracino
Dimensions:	234 x 156 x 12mm (L x W x T)
Format:	Paperback
Pages:	204
ISBN-13:	978-0-7506-8232-9
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	0-7506-8232-9
Barcode:	9780750682329

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