Build a brand that customers love with a proven strategy from one
of today's top advertising executives Your brand can no longer
succeed through targeted adverting and clever messaging. You need
to see customers as people rather than just sources of income. This
begins with you not only understanding their needs but also
sympathizing with their values-and actually doing something about
it. In this eye-opening guide, leading advertising executive and
industry disruptor Jeff Rosenblum draws on his 25+ years of
experience to deliver a plan for building a breakthrough brand by
empowering instead of interrupting. Exponential reveals: The
neuroscience and behavioral psychology behind building brands
through emotional and functional storytelling Hands-on tactics that
can strengthen your brand through empathy and empowerment How to
use culture and collaboration to understand your customer base and
how to reach out to it Filled with data-driven stories of brands
that got it right-and those that didn't-Exponential looks beyond
targeted advertising and clever messaging with a powerful
prescriptive for turning your prospects into customers and your
customers into evangelists.
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