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Systematic Methods for Analyzing Culture - A Practical Guide (Paperback)
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Systematic Methods for Analyzing Culture - A Practical Guide (Paperback)
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Systematic Methods for Analyzing Culture is a practical manual that
provides step-by-step instruction for collecting and analyzing
cultural data. This compact guide explains complex topics in
straightforward and practical terms, via research examples, textual
and visual software guides, and hands-on exercises. Through each
chapter's introductory examples, the manual illustrates how
socially learned knowledge provides group members with shared
understandings of the world, which allow for mutually intelligible
interactions. The authors then carefully walk readers through the
process of eliciting those socially learned, shared, and thus
cultural representations of reality, which structure the thinking
and practice of individuals inhabiting social groups. Specifically,
the book shows how researchers can elicit such thought and behavior
via methods such as free lists, pile sorts, cultural consensus and
consonance analysis, textual analysis, and personal network
research. The book will help both undergraduate and graduate
students identify ways to unpack the "black box" of culture, which
may be absent or given only cursory attention within their training
and respective fields. The book's clear and systematic step-by-step
walkthroughs of each method will also encourage more established
researchers, educators, and practitioners-from diverse fields and
with varying levels of experience-to integrate techniques for
assessing cultural processes into their research, teaching, and
practice.
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