Books > Computing & IT > Social & legal aspects of computing > Impact of computing & IT on society
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Managing Intellectual Assets in the Digital Age (Hardcover, Unabridged Ed)
Loot Price: R2,295
Discovery Miles 22 950
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Managing Intellectual Assets in the Digital Age (Hardcover, Unabridged Ed)
Series: Mobile Communications Library
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Written for technology professionals and business managers/owners
alike, this is a comprehensive overview of the key legal and
economic issues that affect rights of access and use for
intellectual property and knowledge assets, with special emphasis
on computer software, Internet content, and digital media. It
addresses the management of both traditional intellectual property
and the broader set of knowledge assets in a single resource. The
author seeks to present these subjects in a style designed for a
wide range of practitioners who are not intellectual property or
knowledge management specialists, and he approaches the challenge
of managing these assets from a multidisciplinary perspective.
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