What do faculty members, academic administrators, or development
officers need to know if they want to be successful fundraisers in
higher education? Colleges and universities are such complex
institutions that it is difficult for those who work in development
to understand how the academic side of the institution operates and
difficult for college professors and administrators to understand
the technicalities and legal requirements that affect the
development side of the institution. Going for the Gold demystifies
these worlds for anyone interested in higher education fundraising
and provides practical, field-tested tools that everyone involved
in academic development will want in his or her toolkit.
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