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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Global Competition Between and Within Standards - The Case of Mobile Phones (Paperback, 1st ed. 2002)
Loot Price: R2,927
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Global Competition Between and Within Standards - The Case of Mobile Phones (Paperback, 1st ed. 2002)
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Managing technology and globalization are two of the main concerns
facing companies today. This book argues that the success of firms
such as Ericsson and Nokia is a function of how they have managed
these two areas simultaneously. The author summarises the
development of the global mobile communications industry to date,
examining how global standards have been established, and why
particular firms have succeeded within these standards. He goes on
to examine the factors that will determine the market leaders in
third-generation mobile communications systems and phones, and
shows how other high technology industries can benefit from the
strategies used.
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