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Mass-Observation at the Movies (Paperback)
Loot Price: R1,420
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Mass-Observation at the Movies (Paperback)
Series: Routledge Library Editions: Cinema
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The Mass Observation social research organisation (1937 to early
1950s), a pioneering independent effort aimed at education,
specialised in material about everyday life in Britain and recorded
material through a panel of around 500 volunteer observers who
maintained diaries or replied to open-ended questionnaires known as
directives. The collection of papers on film is one of the largest
collections on a single theme produced by Mass-Observation but
before this book was originally published in 1987 very little of
the film material had been put into print. This anthology presents
a selection from the Mass-Observation archive which offers unique
insights into cinema-going trends, particularly in the years of the
Second World War. This is a great reference work on the role of the
cinema in national morale and other social effects during the war
years with details of people's behaviour at the cinema and their
opinions of the films and the newsreels they saw at the movies.
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