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From Rugs to Riches - Housework, Consumption and Modernity in Germany (Hardcover)
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From Rugs to Riches - Housework, Consumption and Modernity in Germany (Hardcover)
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How do technological and cultural developments interact to affect
consumption? What do ways of using household goods in specific
historical contexts tell us about individual and collective
identities? Do changes in consumption patterns emancipate social
groups or reinforce existing structures of power?
The 'economic miracle' experienced by West Germany in the 1950s and
1960s had profound effects on everyday life and gender relations.
This book reflects the growing need for historical research on
leisure and consumption in the modern period and provides a very
entertaining and carefully researched study of ideas about women,
men, housework, consumption, and modernity. It contrasts the
virtual reality presented by advertisements with the important
qualitative changes in household appliances and how they affected
everyday life and gender roles. New products claimed to make
housework easier, but the idea of substituting money for labor
contrasted with the ideal of the thrifty, hard-working housewife
and a clear division of gender roles. The author examines a broad
range of issues encompassing the transformation of household
appliances from luxuries to necessities, the threat of consumer
debt, men and housework, women and technology, and labor and
leisure in the modern household.
This timely book represents a significant contribution to the
following areas: material culture, German history, women's history,
sociology, media/cultural studies and anthropology.
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