Her image is iconic: Oprah Winfrey has built an empire on her
ability to connect with and inspire her audience. No longer just a
name, "Oprah" has become a brand representing the talk show host's
unique style of self-actualizing individualism. The cultural and
economic power wielded by Winfrey merits critical evaluation. The
contributors to The Oprah Phenomenon examine the origins of her
public image and its substantial influence on politics,
entertainment, and popular opinion. Contributors address praise
from her many supporters and weigh criticisms from her detractors.
Winfrey's ability to create a feeling of intimacy with her audience
has long been cited as one of the foundations of her popularity.
She has repeatedly made national headlines by engaging and
informing her audience with respect to her personal relationships
to race, gender, feminism, and New Age culture. The Oprah
Phenomenon explores these relationships in detail.
At the root of Winfrey's message to her vast audience is her
assertion that anyone can be a success regardless of background or
upbringing. The contributors scrutinize this message: What does
this success entail? Is the motivation behind self-actualization,
in fact, merely the hope of replicating Winfrey's purchasing power?
Is it just a prescription to buy the products she recommends and
heed the advice of people she admires, or is it a lifestyle change
of meaningful spiritual benefit? The Oprah Phenomenon asks these
and many other difficult questions to promote a greater
understanding of Winfrey's influence on the American
consciousness.
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