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Social Media for Communication and Instruction in Academic Libraries (Paperback)
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Social Media for Communication and Instruction in Academic Libraries (Paperback)
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The subject of the use of social media has renewed interest because
of the impact that it had on the last U.S. presidential election
and the impact that social media networks will have on subsequent
elections. As guides in the information world, it is thus important
that librarians be well versed in social media. This has called
attention to the relevance and urgency of incorporating social
media use into the academic library, both as a marketing tool and
as an instruction tool. Social Media for Communication and
Instruction in Academic Libraries is an essential reference source
that offers guidance in using social media in academic libraries
and in instruction with a special emphasis on assessment and
evidence-based practice. Featuring research on topics such as
digital libraries, marketing, and web analytics, this book is
ideally designed for librarians, administrators, educators,
managers, information technology specialists, professionals,
researchers, and students.
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