In today s digital world, we have multiple modes of
meaning-making: sounds, images, hypertexts. Yet, within literacy
education, even new literacies, we know relatively little about how
to work with and produce modally complex texts.
In Working with Multimodality, Jennifer Rowsell focuses on eight
modes: words, images, sounds, movement, animation, hypertext,
design and modal learning. Throughout the book each mode is
illustrated by cases studies based on the author s interviews with
thirty people, who have extensive experience working with a mode in
their field. From a song writer to a well known ballet dancer,
these people all discuss what it means to do multimodality
well.
This accessible textbook brings the multiple modes together into
an integrated theory of multimodality. Step-by-step, beginning with
theory then exploring modes and how to work with them, before
concluding with how to apply this in an investigation, each stage
of working with multimodality is covered.
Working with Multimodality will help students and scholars
to:
Think about specific modes and how they function
Consider the implications for multimodal meaning-making
Become familiar with conventions and folk knowledge about given
modes
Apply this same knowledge to their own production of media texts
in classrooms
Assuming no prior knowledge about multimodality and its
properties, Working with Multimodality is designed to appeal to
advanced undergraduate and postgraduate students interested in how
learning and innovation is different in a digital and media age and
is an essential textbook for courses in literacy, new media and
multimodality within applied linguistics, education and
communication studies.
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