This book is an examination of the ways in which male and female
candidates for the U.S. House of Representatives, Senate, and
Governor invoke their gender and family role information on their
campaign websites and in their printed campaign literature, and of
the ways voters evaluate a male and a female candidate portrayed in
typical fashion in relation to their family of origin and their
family of procreation. The candidate data are collected from the
website and printed campaign literature of candidates for office in
2002 in each race in which a woman ran on a major party ticket. The
experimental data are collected from experiments conducted with
nationally representative samples of the U.S. public. The evidence
suggests that traditional gender role expectations affect the ways
male and female candidates describe themselves in relation to their
families, and that candidates portray themselves strategically in
different media and with different audiences. Evidence that voters
base their evaluations of candidates on traditional gender role
expectations when candidates discuss their families is also
presented.
General
Imprint: |
Lap Lambert Academic Publishing
|
Country of origin: |
Germany |
Release date: |
May 2012 |
First published: |
May 2012 |
Authors: |
Jennifer Schenk Sacco
|
Dimensions: |
229 x 152 x 13mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
232 |
ISBN-13: |
978-3-659-13507-1 |
Categories: |
Books >
Social sciences >
Politics & government >
General
|
LSN: |
3-659-13507-0 |
Barcode: |
9783659135071 |
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