Books > Sport & Leisure
|
Buy Now
Psychology of Entertainment (Hardcover)
Loot Price: R5,378
Discovery Miles 53 780
|
|
Psychology of Entertainment (Hardcover)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
|
As entertainment becomes a trillion-dollar-a-year industry
worldwide, as our modern era increasingly lives up to its label of
the "entertainment age," and as economists begin to recognize that
entertainment has become the driving force of the new world
economy, it is safe to say that scholars are beginning to take
entertainment seriously. The scholarly spin on entertainment has
been manifested in traditional ways, as well as innovative ones.
Representing the current state of theory and research, Psychology
of Entertainment promises to be the most comprehensive and
up-to-date volume on entertainment. It serves to define the new
area of study and provides a theoretical spin for future work in
the area. Divided into three basic parts, this book: *addresses the
fundamental mechanisms and processes involved in orienting to and
selecting entertainment fare, as well as receiving and processing
it; *explores the mechanisms and processes by which we are
entertained by the media messages we select and receive; and
*provides an opportunity for the application of well-established as
well as emerging psychological and psychobiological theories to be
applied to the study of entertainment in ways that seldom have been
utilized previously. Psychology of Entertainment will appeal to
scholars, researchers, and graduate students in media studies and
mass communication, psychology, marketing, and other areas
contributing to the entertainment studies area.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.