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Who's Laughing Now? - Feminist Tactics in Social Media (Hardcover)
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Who's Laughing Now? - Feminist Tactics in Social Media (Hardcover)
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Exploring feminist social media tactics that use humor as a form of
resistance to misogyny, the affective dynamics of shame, shaming,
and shamelessness.Online sexism, hate, and harassment aim to
silence women through shaming and fear. In Who's Laughing Now?
Jenny Sunden and Susanna Paasonen examine a somewhat
counterintuitive form of resistance: humor. Sunden and Paasonen
argue that feminist social media tactics that use humor, laughter,
and a sense of the absurd to answer name-calling, offensive
language, and unsolicited dick pics can rewire the affective
circuits of sexual shame and acts of shaming. Using laughter as
both a theme and a methodological tool, Sunden and Paasonen explore
examples of the subversive deployment of humor that range from
@assholesonline to the Tumblr "Congrats, you have an all-male
panel!" They consider the distribution and redistribution of shame,
discuss Hannah Gadsby's Nanette, and describe tactical retweeting
and commenting (as practiced by Stormy Daniels, among others). They
explore the appropriation of terms meant to hurt and insult--for
example, self-proclaimed Finnish "tolerance whores"--and what
effect this rerouting of labels may have. They are interested not
in lulz (amusement at another's expense)--not in what laughter pins
down, limits, or suppresses but rather in what grows with and in
it. The contagiousness of laughter drives the emergence of
networked forms of feminism, bringing people together (although it
may also create rifts). Sunden and Paasonen break new ground in
exploring the intersection of networked feminism, humor, and
affect, arguing for the political necessity of inappropriate
laughter.
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