Auf der Basis von Informationen zum unternehmerischen
Stiftungsengagement und einer selbst erstellten PR-Konzeption
untersucht Jens Marquardt die Determinanten und Erfolgswirkungen
beim Einsatz einer Corporate Foundation als PR-Instrument.
General
| Imprint: |
Deutscher Universitats Verlag
|
| Country of origin: |
Germany |
| Release date: |
May 2001 |
| First published: |
2001 |
| Authors: |
Jens Marquardt
|
| Dimensions: |
210 x 148 x 16mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
294 |
| Edition: |
2001 ed. |
| ISBN-13: |
978-3-8244-7363-2 |
| Languages: |
German
|
| Categories: |
Books >
Business & Economics >
General
|
| LSN: |
3-8244-7363-1 |
| Barcode: |
9783824473632 |
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