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Hollywood's Film Wars with France: - Film-Trade Diplomacy and the Emergence of the French Film Quota Policy (Hardcover, 1999. Corr. 3rd)
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Hollywood's Film Wars with France: - Film-Trade Diplomacy and the Emergence of the French Film Quota Policy (Hardcover, 1999. Corr. 3rd)
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Hollywood's Film Wars with France examines how Hollywood was able
to establish a permanent dominance over the French market for
motion pictures by using monopolistic trade practices and
diplomatic pressure. Hollywood's Film Wars with France examines how
Hollywood was able to establish a permanent dominance over the
French market for motion pictures. This history of American film
policy towards France is documented by a wealthof diplomatic
correspondence, which reveals that American exports were promoted
through close collaboration between the State Department, the
United States Embassy in France, the Department of Commerce, and
the Motion Picture Producers and Distributors of America [MPPDA].
It is based on hitherto unstudied documents from these
institutions. While European film production was at a standstill
after World War I, Hollywood companies flooded the European
marketwith hundreds of films at very low prices. Hollywood's
dominant position should not be considered as solely the result of
successful collaboration between corporate capitalism and the
federal government in Washington, but also asthe failure of the
French government to provide proper assistance to its film
industry. The support French film producers obtained from their
government did not begin to compare with the whole-hearted support
Hollywood received from the MPPDA. This book shows how Hollywood
has upheld its dominant position in France by using monopolistic
trade practices and diplomatic pressure. Hollywood's prominence
must be considered the result of manipulations of the international
political economy involving the interplay of economics and politics
in the world arena. Jens Ulff-Moller is in the Department of Film
and Media Studies at the University of Copenhagen.
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