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The Forgotten Foundations of Fundraising - Practical Advice and Contrarian Wisdom for Nonprofit Leaders (Hardcover)
Loot Price: R510
Discovery Miles 5 100
You Save: R169
(25%)
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The Forgotten Foundations of Fundraising - Practical Advice and Contrarian Wisdom for Nonprofit Leaders (Hardcover)
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List price R679
Loot Price R510
Discovery Miles 5 100
You Save R169 (25%)
Expected to ship within 12 - 17 working days
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An entertaining, informative, and eminently useful guide that draws
on psychology, data, and real-world experience to explain what
really drives successful fundraising. In The Forgotten Foundations
of Fundraising, Jeremy Beer and Jeff Cain, cofounders of American
Philanthropic, a leading consulting firm for nonprofit
organizations, offer practical lessons and unconventional wisdom
for both nonprofit leaders and novices in the art and science of
raising money. Drawing upon a wealth of experience, deploying an
army of anecdotes, and using eye-opening American Philanthropic
survey data, the authors provide a brisk, irreverent, and supremely
useful introduction to fundraising for charities and nonprofits.
The book explains the hows and whys of a variety of fundraising
techniques, from direct mail to planned giving programs. It
explores the benefits and pitfalls of prospect research, the keys
to donor retention, and the essential elements of a healthy
nonprofit culture. It gives insightful advice on making personal
meetings count, soliciting foundations, and training young
fundraisers. And it does so with sprightly prose and sharp
observations. You'll never read another fundraising book quite like
this one. Expertly deflating the pretensions of those who would
make fundraising a bureaucratic and esoteric profession, Beer and
Cain elucidate the practical knowledge and relationship skills that
still matter more than anything else. They make an impassioned plea
for the importance of civil society to American democracy and build
a compelling case for fundraising as an honorable component of a
healthy civic culture. Philanthropy is not about bottom lines and
return on investment--successful fundraisers provide a platform for
donors to affirm their ideals, values, and morals. Fundraising is
serious, but learning about it needn't be a chore. The Forgotten
Foundations of Fundraising is at once eminently practical and
absolutely delightful.
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