In this volume anthropologists examine the way they write for a
non-academic audience: what kind of books they produce, how they
are written, what the pitfalls and advantages are, and what becomes
popular - as well as why. In the 1980s postmodernist
anthropologists began to explore the literary and reflective
aspects of their work. This book advances that trend by looking at
a key but previously marginalized genre of anthropology. The
contributors explore such themes as: why so many popular
anthropologists are women; how the Japanese have reacted to Ruth
Benedict; why Margaret Mead became so successful; how the French
media promote Levi-Strauss and Louis Dumont; why Bruce Chatwin
tells us more about Aboriginals than many anthropologists of
Australia; and how personal accounts of fieldwork have evolved
since the 1950s. The text attempts to unearth a submerged tradition
within anthropology and reveals that, from its beginning,
anthropologists have looked beyond the boundaries of the academy
for their listeners.
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