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Orthodox by Design - Judaism, Print Politics, and the ArtScroll Revolution (Paperback, New)
Loot Price: R962
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Orthodox by Design - Judaism, Print Politics, and the ArtScroll Revolution (Paperback, New)
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"Orthodox by Design", a groundbreaking exploration of religion and
media, examines ArtScroll, the world's largest Orthodox Jewish
publishing house, purveyor of handsomely designed editions of
sacred texts and a major cultural force in contemporary Jewish
public life. In the first in-depth study of the ArtScroll
revolution, Jeremy Stolow traces the ubiquity of ArtScroll books in
local retail markets, synagogues, libraries, and the lives of
ordinary users. Synthesizing field research conducted in three
local Jewish scenes where ArtScroll books have had an impact -
Toronto, London, and New York - along with close readings of key
ArtScroll texts, promotional materials, and the Jewish blogosphere,
he shows how the use of these books reflects a broader cultural
shift in the authority and public influence of Orthodox Judaism.
Playing with the concept of design, Stolow's study also outlines a
fresh theoretical approach to print culture and illuminates how
evolving technologies, material forms, and styles of mediated
communication contribute to new patterns of religious
identification, practice, and power. This title is finalist for the
National Jewish Book Award in the scholarship category, Jewish Book
Council.
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