The ancient Greeks developed their own very specific ethos of art
appreciation, advocating a rational involvement with art. This book
explores why the ancient Greeks started to write art history and
how the writing of art history transformed the social functions of
art in the Greek world. It looks at the invention of the genre of
portraiture and the social uses to which portraits were put in the
city state. Later chapters explore how artists sought to enhance
their status by writing theoretical treatises and producing works
of art intended for purely aesthetic contemplation, which
ultimately gave rise to the writing of art history and to the
development of art collecting. The study, which is illustrated
throughout and draws on contemporary perspectives in the sociology
of art, will prompt the student of classical art to rethink
fundamental assumptions about Greek art and its cultural and social
implications.
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