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Books > Social sciences > Politics & government > Central government > Central government policies
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The Rise and Size of the Fitness Industry in Europe - Fit for the Future? (Paperback, 1st ed. 2020)
Loot Price: R3,681
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The Rise and Size of the Fitness Industry in Europe - Fit for the Future? (Paperback, 1st ed. 2020)
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This book explores the rise, size and shape of the European fitness
industry by using harmonised data as well as in-depth analyses of
national surveys in fifteen European countries. Following an
introduction to the socio-historical and conceptual aspects of
fitness, the collection presents the scope of fitness as a business
and participatory activity. Furthermore, both policy and governance
issues as well as community and supply angles are considered.
Drawing on this unique material, the book will appeal to students
and scholars of sport business, sport economics, sport management,
and social sport sciences, but also to administrators, policymakers
and entrepreneurs in the international and national sport and
health community.
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