We are good at designing beautiful products and we offer good
services. We always know exactly what the user wants and we know
dozens of methodologies. However, if we have to convince our
customers and colleagues, we find it rather difficult. For one
reason or another, pitching ideas is one of the most undervalued
practices in the creative field. From convincing a colleague to opt
for a certain methodology to persuading a customer to go for a
certain concept, you can have the best ideas in the world, but if
you are not able to bring them across, they will never become
reality. In this book the author will take you inside the heads of
the people you have to convince. Pitching Ideas will help you to
find the essence of the idea you want to get across and will
explain how you can really convince the right people in the end.
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