Through the selection of eleven master designers, Jerry Kelly
illustrates a wide range of styles: from classically inspired
design and historical revival, to novel and modern layouts.
Throughout the twentieth century, modern design theories in
combination with newer printing technologies offered book designers
far more options than were previously available to them. Utilizing
these resources, some skillful artisans produced stunning designs
in period style, arranging modern re-cuttings of early type designs
with historical decoration that resulted in the creation of truly
beautiful books; while others preferred a more contemporary
aesthetic, building upon earlier principles in a fresh, novel
manner. Through the selection of eleven master designers, Jerry
Kelly illustrates a wide range of styles: from classically inspired
design and historical revival, tonovel and modern layouts. He
describes the care with which each designer combined typographic
elements in their own unique way. The selection of these designers,
ranging from Updike to Zapf, is only a small sampling of the
practitioners that the twentieth century produced, but they are
indicative of the wide range of book design styles achieved during
this exceptionally dynamic century. JERRY KELLY is an award winning
designer, calligrapher and printer working in New York City.
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