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Creating Understanding - How Communicating Aligns Minds (Paperback, New edition)
Loot Price: R882
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Creating Understanding - How Communicating Aligns Minds (Paperback, New edition)
Series: Language as Social Action, 23
Expected to ship within 12 - 17 working days
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What, exactly, is understanding? And how do people create,
maintain, and manipulate states of understanding via communication?
This book addresses these questions, drawing on interdisciplinary
scholarship in cognitive science, communication, psychology, and
pragmatics. Rejecting classic descriptions of communication as
"sending and receiving messages," this book proposes a novel
perspective that depicts communication as a process in which
interactants construct, test, and refine mental modes of a joint
experience on the basis of the meme states (mental representations)
activated by stimuli in social interactions. It explains how this
process, when successful, results in interactants' mental models
aligning, or becoming entrained-in other words, in creating a state
of understanding. This framework is grounded in a set of
foundational observations about evolved human cognition that
highlight people's intrinsic social orientation, predisposition
toward efficiency, and use of predictive interference-making. These
principles are also used to explain how codified systems ("codes")
emerge in extended or repeated interactions in which people
endeavor to create understanding. Integrating and synthesizing
research across disciplines, this book offers communication
scholars and students a theoretical framework that will transform
the way they see understanding, communication, and social
connection.
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