Intangible Assets & Value Creation (Hardcover)

"Just as the economy has moved from tangible to intangible, reporting on the economy will move from the tangible to the intangible. That's the migration from financial reporting to Balanced Scorecard reporting" (taken from the interview in the book) David P. Norton, co-author of the Balanced Scorecard

"Any company which just looks on financials and has a historic and short-term perspective, won't last long." (taken form the interview in the book) Leif Edvinsson, thought leader an pioneer in intellectual capital management, former director intellectual capital at Skandia in Sweden

"Business success of enterprises from all industries is based increasingly on their capability to innovate and to create sustaining relationships with business partners and customers. Through investments in these areas they create intangible assets which represent, beside their human capital, the core of their corporate value." (approved by Henning Kagermann) Prof. Dr. Henning Kagermann, Co-CEO SAP AG

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