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Books > Social sciences > Sociology, social studies > Ethnic studies
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Mixed-Race Politics and Neoliberal Multiculturalism in South Korean Media (Hardcover, 1st ed. 2018)
Loot Price: R2,834
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Mixed-Race Politics and Neoliberal Multiculturalism in South Korean Media (Hardcover, 1st ed. 2018)
Series: East Asian Popular Culture
Expected to ship within 12 - 19 working days
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This book studies how the increase of visual representation of
mixed-race Koreans formulates a particular racial project in
contemporary South Korean media. It explores the moments of
ruptures and disjuncture that biracial bodies bring to the
formation of neoliberal multiculturalism, a South Korean national
racial project that re-aligns racial lines under the nation's
neoliberal transformation. Specifically, Ji-Hyun Ahn examines four
televised racial moments that demonstrate particular aspects of
neoliberal multiculturalism by demanding distinct ways of
re-imagining what it means to be Korean in the contemporary era of
globalization. Taking a critical media/cultural studies approach,
Ahn engages with materials from archives, the popular press, policy
documents, television commercials, and television programs as an
inter-textual network that actively negotiates and formulates a new
racialized national identity. In doing so, the book provides a rich
analysis of the ongoing struggle over racial reconfiguration in
South Korean popular media, advancing an emerging scholarly
discussion on race as a leading factor of social change in South
Korea.
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