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Books > Law > Laws of other jurisdictions & general law > Constitutional & administrative law > Citizenship & nationality law
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Regulating Online Behavioural Advertising Through Data Protection Law (Hardcover)
Loot Price: R3,410
Discovery Miles 34 100
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Regulating Online Behavioural Advertising Through Data Protection Law (Hardcover)
Series: Elgar Law, Technology and Society series
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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This insightful book provides a timely review of the potential
threats of advertising technologies, or adtech. It highlights the
need to protect internet users not only from privacy risks, but
also as consumers and citizens online dealing with a highly complex
technological setting. Jiahong Chen illustrates a concise overview
of the technical, economic and legal aspects of adtech together
with coverage of other important areas. These include: the ongoing
debates around online advertising and data protection, an
up-to-date analysis of the application of the GDPR, and insights
into both the practices and theories of the regulation of data
protection law. The book provides a clear picture of what is truly
at stake with online advertising practices, concluding with a
critical assessment of the current regime and a proposed approach
to reform data protection laws. This book will provide essential
reading for researchers and law students requiring an overview of
the legal framework and current practices, alongside legal
practitioners and policymakers evaluating the benefits and risks of
data-driven technologies.
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