Fowles asserts that the appeals of mass advertising reflect the
motivational state of the targeted audience and that these
motivational states anticipate socio-cultural change. Using
advertising of 1950, 1960, and 1970, Fowles determined that the
unsatisfied motives of Americans do vary over time. From this data,
he constructs a forecast of our socio-cultural state in 1980 and
predicts an increasingly isolationist U.S.
General
| Imprint: |
Praeger Publishers Inc
|
| Country of origin: |
United States |
| Release date: |
August 1976 |
| First published: |
August 1976 |
| Authors: |
Jib Fowles
|
| Dimensions: |
216 x 140 x 12mm (L x W x T) |
| Format: |
Hardcover
|
| Pages: |
156 |
| ISBN-13: |
978-0-8371-8595-8 |
| Categories: |
Books >
Business & Economics >
General
Promotions
|
| LSN: |
0-8371-8595-5 |
| Barcode: |
9780837185958 |
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