How to Run a Football Club is the story of our national game. Told
through a journey up the pyramid, from the muddy pitches and
ramshackle changing rooms at grass-roots level to the glitz and
glamour of the Premier League, the book explores that common theme
that links the game at all levels - the simple love of the sport.
It's there in the volunteer coaches who give up their Saturday
mornings to teach kids how to play, the non-league club secretaries
trying their best to get the pitch in good shape and the owners and
investors risking their wealth in the unpredictable world of
English football. How to Run a Football Club delves into their
stories to find out what motivates the people who keep the game
alive. It explores how the sport is evolving, with the growth of
women's football, walking football and esports. What does it take
to run a good football club? How is money, or a lack of it,
changing the game? Read this book to find out.
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