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Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies
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Beijing Jeep - A Case Study of Western Business in China (Hardcover)
Loot Price: R4,655
Discovery Miles 46 550
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Beijing Jeep - A Case Study of Western Business in China (Hardcover)
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When China opened its doors to the West in the late 1970s, Western
businesses jumped at the chance to sell their products to the most
populous nation in the world. Boardrooms everywhere buzzed with
excitement?a Coke for every citizen, a television for every family,
a personal computer for every office. At no other time have the
institutions of Western capitalism tried to do business with a
communist state to the extent that they did in China under Deng
Xiaoping. Yet, over the decade leading up to the bloody events in
and around Tiananmen Square, that experiment produced growing
disappointment on both sides, and a vision of capturing the world's
largest market faded.Picked as one of Fortune Magazine's "75
Smartest Books We Know," this updated version of Beijing Jeep,
traces the history of the stormy romance between American business
and Chinese communism through the experiences of American Motors
and its operation in China, Beijing Jeep, a closely watched joint
venture often visited by American politicians and Chinese leaders.
Jim Mann explains how some of the world's savviest executives
completely misjudged the business climate and recounts how the
Chinese, who acquired valuable new technology at virtually no
expense to themselves, ultimately outcapitalized the capitalists.
And, in a new epilogue, Mann revisits and updates the events which
constituted the main issues of the first edition.Elegantly written,
brilliantly reported, Beijing Jeep is a cautionary tale about the
West's age-old quest to do business in the Middle Kingdom.
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