The business with the best brand story wins. Find out how to write
yours.; Connect with your customers and make your business
impossible to resist using this sharp, practical Authority Guide
that will save you time, money and frustration. Combine psychology,
creativity, logic and emotion expertly into a brand story that will
make your business stand out from the crowd. And using Jim
O'Connor's hard-won knowledge and vast experience give your
business the focus, affinity, distinction and competitive advantage
it needs to succeed and thrive.
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