The Olympic Games Explained represents a comprehensive introduction
to the central themes and background of the modern Games. This
includes a consideration of ancient games, the modern revival at
the end of the 19th Century and the progressive development of the
Games throughout the 20th Century. The text considers a range of
topics including: - The Ancient Olympics - The Media and the
Olympics - Olympic Marketing and Sponsorship This Multidisciplinary
text will seek to incorporate the theme of Olympism into other
subject areas such as geography, history, art, media and business
studies and draws specifically from the rich historical
contribution of Britain to the Olympic movement. In order to
enhance students learning experiences, the book will be
complemented by a dedicated website offering access to unique
archive and other document sources. this book aims to bring to its
audience the best Olympic educational expertise available.
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