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A Century of American Toys and Games - The Story of Pressman Toy (Hardcover)
Loot Price: R1,064
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A Century of American Toys and Games - The Story of Pressman Toy (Hardcover)
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When Jack Pressman went into business as a manufacturer of basic
playthings like lead soldiers and toy xylophones in 1922, he could
little have imagined that his small venture would become one of the
iconic American toy companies. The firm scored its first megahit in
the 1920s, when it popularised Chinese checkers, and it went on to
introduce enduring favourites like Rummikub and Tri-Ominos. Today
the Pressman Toy Corporation remains well known for its line of
classic board games in eye-catching red boxes, as well as games
based on popular TV shows. This centennial history traces the
growth of the company under the leadership of three successive
Pressmans: Jack, his wife Lynn (one of the first female CEOs in the
industry), and their son Jim. It is a story that reflects the
development of the toy industry as a whole - encompassing the rise
of plastics, the emergence of character licensing and TV
advertising, and the surprising endurance of the physical board
game in our digital age. Abundantly illustrated with new colour
photography as well as rare archival images, this will be an
essential volume for anyone with an interest in the history of
play.
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