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Network Radio Ratings, 1932-1953 - A History of Prime Time Programs Through the Ratings of Nielsen, Crossley and Hooper (Paperback, New)
Loot Price: R1,641
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Network Radio Ratings, 1932-1953 - A History of Prime Time Programs Through the Ratings of Nielsen, Crossley and Hooper (Paperback, New)
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Network radio from 1932 to 1953 was commercial broadcasting at its
highest level: a high-stakes competition embracing technology,
industry, government and advertising, ruled by dollars and dictated
by ratings. This comprehensive almanac provides a fascinating
account of broadcasting's most colorful era, when four nationwide
networks dominated American media as no concerted communications
force ever had. Early chapters chronicle the development of the
broadcasting, advertising and entertainment industries, with an
explanation of the ratings system and its evolution. Each
subsequent chapter focuses on a specific year of radio's golden
age, with industry statistics, daily program ratings and a chart of
the year's 50 top programs. A summary lists the era's most
successful programs within the five major formats.
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