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Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works

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Advertising Media A-to-Z (Paperback) Loot Price: R471
Discovery Miles 4 710
You Save: R135 (22%)
Advertising Media A-to-Z (Paperback): Jim Surmanek

Advertising Media A-to-Z (Paperback)

Jim Surmanek

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List price R606 Loot Price R471 Discovery Miles 4 710 You Save R135 (22%)

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A quick-access reference to every essential mediarelated term and concept



After the high-maintenance clients and creatives have had their say, its the unheralded media planners who make or break the success of an advertisement or campaign.



Advertising Media A-to-Z is todays most comprehensive resource for this dynamic field, providing valuable, dictionary-like coverage of key terminology and concepts for media planning, media buying, and media research.



A hands-on overview of advertising media today, Advertising Media A-to-Z also provides fascinating historical information, tips on media buying and planning, and other guidelines for achieving maximum return on advertising investments. Media professionals will look to this all-in-one reference for:



  • Definitions of key concepts
  • Inside tips on effective media planning
  • Practical tips on the dynamics of media planning and buying


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