Customer Experience expert Jim Tincher provides the wisdom and
tools to show business-to-business (B2B) organizations how to build
and sustain superior customer experience (CX) as a core business
activity. Any business leader knows that customer loyalty is the
key to a thriving business. But what if your customer is another
business? Consistent research shows that most B2B companies lag
behind their B2C counterparts in customer experience, primarily
because of the increased complexity in serving businesses over
individual consumers. Do B2B Better is a call to action for
business-to-business (and B2B2C) organizations to improve their
customer experience strategy, leveraging a powerful model called
the CX Loyalty Flywheel. From interviews with hundreds of CX
leaders, Jim Tincher shares stories of how B2B companies have
implemented successful CX programs, including Dow, Hagerty, and
UKG. Discover what sets top performers apart from the competition
and learn how to deliver exceptional experiences—and bottom-line
results—for your organization.
General
Imprint: |
Wonderwell
|
Country of origin: |
United States |
Release date: |
October 2022 |
Authors: |
Jim Tincher
|
Foreword by: |
Daniel Futter
|
Dimensions: |
229 x 152 x 28mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
320 |
ISBN-13: |
978-1-63756-018-1 |
Categories: |
Books >
Business & Economics >
General
|
LSN: |
1-63756-018-4 |
Barcode: |
9781637560181 |
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!