In Contemporary Urban Youth Culture in China: A Multiperspectival
Cultural Studies of Internet Subcultures, Jing Sun explores
contemporary Chinese urban youth culture through analyses of three
Chinese Internet subcultural artifacts-A Bloody Case of a Steamed
Bun, Cao Ni Ma, and Du Fu Is Busy. Using Douglas Kellner's (1995)
multiperspectival cultural studies (i.e., critical theory and
critical media literacy) as the theoretical framework, and
diagnostic critique and semiotics as the analytical method, Sun
examines three general themes--resistance, power relations, and
consumerism. The power of multiperspectival cultural studies, an
interdisciplinary inquiry, lies in its potentials to explore
contemporary Chinese urban youth culture from multiple
perspectives; explore historical backgrounds and complexity of
cultural artifacts to understand contradictions and trajectories of
contemporary Chinese urban youth culture; recognize alternative
medias as a space for contemporary urban Chinese youth to express
frustrations and dissatisfactions, to challenge social inequalities
and injustices, and to create dreams and hopes for their future;
recognize that the intertexuality among cultural artifacts and
subcultures creates possibilities for Chinese urban youth to invent
more alternative media cultures that empower them to challenge
dominations, perform their identities, and release their
imagination for the future; invite Chinese youth to be the change
agents for the era but not to be imprisoned by the era; and
overcome misunderstanding, misrepresentation, or
underrepresentation of contemporary Chinese urban youth cultural
texts to promote linguistic and cultural diversity in a
multicultural, multilingual, and multiracial world. Sun argues that
contemporary urban youth need to obtain critical media literacy to
become the change agents in contemporary China. They need to be the
medium of cultural exchanges in the multicultural, multilingual,
and multiracial world. In order to best assist contemporary Chinese
urban youth in expressing their voices, portraying their hopes, and
performing their historical responsibilities as change agents, Sun
sincerely hopes more research will be done on the contemporary
Chinese urban youth culture, especially on its contradictions and
trajectories, with the intent to shed light on more richly
textured, nuanced, and inspiring insights into the interconnection
between contemporary Chinese urban youth and media power in an
increasingly multicultural, multilingual, and multiracial world.
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