The Hospitality and Tourism Industry in ASEAN and East Asian Destinations - New Growth, Trends, and Developments (Hardcover)

This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent years. It explores the current development of hospitality and tourism industry in the regions of Hong Kong, Macao and Taiwan as well as other key countries in Southeast and South Asia. The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments provides updated findings and case studies that highlight opportunities and issues of tourism and hospitality development in ASEAN. Chapters cover such diverse topics as: Online marketing strategies Sustainable hospitality development Diversification efforts of the tourism industry Innovations in independent hotels Wildlife tourism in urban destinations The Vietnamese national park system Consumers' positive and negative images of certain destinations Much more While academicians will benefit from the updated research findings summarized by the respected scholars, hospitality professionals will also find the book a valuable source of information as the chapters delve into the most recent topical and industry focused issues.

General

Imprint:	Apple Academic Press Inc.
Country of origin:	Canada
Series:	Advances in Hospitality and Tourism
Release date:	July 2021
First published:	2022
Editors:	Jinlin Zhao • Lianping Ren • Xiangping Li
Dimensions:	234 x 156 x 24mm (L x W x T)
Format:	Hardcover
Pages:	298
ISBN-13:	978-1-77188-942-1
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General Promotions
LSN:	1-77188-942-X
Barcode:	9781771889421

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!