Discover the interplay between strategy and risk in this insightful
new resource from two experts in the financial industry who have
applied their knowledge to multiple industries In The Two Headed
Coin, accomplished authors James L. Darroch and David Wm. Finnie
deliver an insightful exploration of the interplay between strategy
and risk that underlies the operational framework of successful
organizations. You'll learn which risks are fundamental to the
strategic positioning and goals of your organization and which are
not. You'll also discover the importance of an independent risk
function, e, g., the CRO, and its invaluable role as part of the
strategic process. You'll also find: A thorough discussion of the
notion of competitive advantage and how it relates to risk An
exploration of consumer perception and reputation as an asset to be
managed How to use scenario planning and real options to provide a
framework for managing uncertainty How a focus on culture and
ethics can minimize the risk of large losses due to adverse
behaviors Perfect for risk management and strategy professionals
The Two Headed Coin will also earn a place in the libraries of
executives and managers who wish to improve their ability to
integrate strategic and risk thinking to create competitive
advantage.
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