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The Color Connection - From a Retailer's Perspective (Paperback)
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The Color Connection - From a Retailer's Perspective (Paperback)
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A graphic and photographic representation of the Seasonal Color
Harmony theory as it relates to the fashion industry and is being
taught by color consultants around the world. This book is an
essential reference for designers, buyers, sales associates, as
well as consumers who wish to expand their knowledge and refine
their style with or without having had their colors painted or
draped. For the designer: If the style, fabric and color are in
harmony with a seasonal type, the item will be more successful at
retail, as well as more successful for the consumer. For the retail
buyer: the book shows you how you can improve your buying and
reduce markdowns by using the guidelines. The book resulted from
the experiences of the author in her women's clothing stores,
Tarika, in Davis, Ca. and Sacramento. An awareness of what at the
time many thought was just a fad improved her buying, increased
sales, and reduced markdowns and customer returns. For the sales
associate: The Color Connection shows you how to be thought of as
more than "just a clerk." For the consumer: The guidelines
illustrated in The Color Connection show you how to reduce "closet
mistakes," by using your best colors, planning your wardrobe, and
developing a personal outer style consistent and in harmony with
your inner style. Whether you have already a color fan in your
possession or are just beginning to think about having your colors
painted or draped, this book will help you refine your style. Much
of the book is a composite of theories asthat I have learned
through reading, seminars and from having my colors done eight
times, including by Suzanne Caygill, author of Color, The Essence
of You. Hundreds of illustrations and photographs, as well as text,
translate what I have learned and believe to be more fact than fad
or fiction - a theory whose time has come. The book is designed as
a workbook with plenty of white space for you to add your notes,
your sketches, your photos. Make it your own
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