Event Audiences and Expectations (Hardcover, New)

Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement. The book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers and government officials involved in over 50 international events to gain new perspectives into audience behaviour and participatory events. Using numerous international case studies and examples, the book offers a comprehensive outline of the reasons why people participate in festivals and events, the social world that reinforces their behaviours, and strategies that can be used to ensure future successful participatory events. This thought-provoking and original volume will be valuable reading for students, researchers, events managers and tourism and community planners at all levels of government.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Advances in Event Research Series
Release date:	September 2013
First published:	2014
Authors:	Jo MacKellar
Dimensions:	234 x 156 x 15mm (L x W x T)
Format:	Hardcover
Pages:	168
Edition:	New
ISBN-13:	978-0-415-63008-5
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > General Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Customs Promotions
LSN:	0-415-63008-8
Barcode:	9780415630085

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!