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Seeing Culture Everywhere - From Genocide to Consumer Habits (Hardcover)
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Seeing Culture Everywhere - From Genocide to Consumer Habits (Hardcover)
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Today's world is shaped by an obsession with cultural difference
that penetrates everyday life and matters of state in unprecedented
ways. Culture and cultural difference are commonly used to explain
everything that's in the news - from wars to economic development
and consumer behavior. This fuels the belief that our world is
shaped by clashing cultures, a view that is counterproductive when
it assumes falsely that culture is a timeless container that traps
nations and ethnic groups. Seeing Culture Everywhere challenges the
misguided and dangerous global obsession with cultural difference
and directly critiques the popular notion that world affairs are
determined by essential civilizations with immutable and
conflicting cultures. The book offers an alternative view of a
world in which cultural mixing, not isolation, is the norm, but
where several historical trends have come together at the beginning
of the twenty-first century to produce the current wave of "culture
think." Brimming with concrete examples that move from genocide in
Rwanda to schools in Berlin, from the Chrysler boardroom to the war
in Iraq, it contemplates how ethnic identity can be mobilized in
the service of all kinds of goals - violent or nonviolent, laudable
or despicable - and the unintended effects such mobilization
invariably produces. The authors suggest ways to remain sensitive
to the cultural impacts of policies and decisions without falling
into the traps of determinism, essentialism, and misrepresentation.
Seeing Culture Everywhere will be useful in the fields of
anthropology, law, intercultural communication, and international
relations, as well as for general readers interested in ethnicity
and travel.
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