The Pricing and Profit Playbook (Hardcover, Original ed.)

Pricing is one of the largest levers companies have for improving profits, yet B2B companies so often under-invest in pricing. This book provides simplified, practical ways to improve profits. It shows leaders how to transform and sustain high-profit pricing one play at a time. The playbook's holistic approach covers the key management elements (culture, strategy, people, processes, and systems) needed to unlock superior pricing. The advice and solutions, contained in this book, have been tested in numerous diverse businesses and proven to turn mediocre returns into superior profits.

General

Imprint:	Bradley Publishing
Country of origin:	United States
Release date:	October 2013
First published:	October 2013
Authors:	Joanne M. Smith
Dimensions:	229 x 152 x 14mm (L x W x T)
Format:	Hardcover - Sewn / Cloth over boards / With dust jacket
Pages:	182
Edition:	Original ed.
ISBN-13:	978-0-9897238-0-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-9897238-0-1
Barcode:	9780989723800

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