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Books > Business & Economics > Business & management > Sales & marketing
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The Pricing and Profit Playbook (Hardcover, Original ed.)
Loot Price: R911
Discovery Miles 9 110
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The Pricing and Profit Playbook (Hardcover, Original ed.)
Expected to ship within 10 - 15 working days
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Pricing is one of the largest levers companies have for improving
profits, yet B2B companies so often under-invest in pricing. This
book provides simplified, practical ways to improve profits. It
shows leaders how to transform and sustain high-profit pricing one
play at a time. The playbook's holistic approach covers the key
management elements (culture, strategy, people, processes, and
systems) needed to unlock superior pricing. The advice and
solutions, contained in this book, have been tested in numerous
diverse businesses and proven to turn mediocre returns into
superior profits.
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