Tourism is one of the sectors that have undergone substantial
change for several decades and in particular due to the
restrictions and change in national and international policies
since the beginning of the COVID-19 pandemic. This book focuses on
how tourism has been innovative, especially in light of these
changes, by providing new and novel ways of introducing change into
the marketplace. The book focuses on Spain and Portugal, thereby
offering an interesting perspective as to how the Iberian Peninsula
has adapted based on the new market conditions. This book is the
first to focus specifically on these countries and offers an
economic geography perspective on tourism innovation. This will
provide useful and practical information about how a region has
hurt but also thrived in times of global turmoil.
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