Winning in Service Markets: Success through People, Technology, and
Strategy is the first practitioner book in the market to cover the
key aspects of services marketing and management based on sound
academic evidence and knowledge. Derived from the globally leading
textbook for Services Marketing by the same author, this book
offers a comprehensive overview of extant knowledge on the topic.
Accessible and practical, Winning in Service Markets bridges the
gap between cutting-edge academic research and industry
practitioners, and features best practices and latest trends on
services marketing and management from around the world.
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