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Virtual Menageries - Animals as Mediators in Network Cultures (Hardcover)
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Virtual Menageries - Animals as Mediators in Network Cultures (Hardcover)
Series: Leonardo
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The close interdependency of animal emissaries and new media from
early European colonial encounters with the exotic to today's
proliferation of animals in digital networks. From cat videos to
corporate logos, digital screens and spaces are crowded with animal
bodies. In Virtual Menageries, Jody Berland examines the role of
animals in the spread of global communications. Her richly
illustrated study links the contemporary proliferation of animals
on social media to the collection of exotic animals in the
formative years of transcontinental exploration and expansion. By
tracing previously unseen parallels across the history of exotic
and digital menageries, Berland shows how and why animals came to
bridge peoples, territories, and technologies in the expansion of
colonial and capitalist cultures. Berland's genealogy of the
virtual menagerie begins in 1414 when a ruler in Bengal sent a
Kenyan giraffe to join a Chinese emperor's menagerie. It maps the
beaver's role in the colonial conquest of Canada and examines the
appearances of animals in early moving pictures. The menagerie is
reinvented for the digital age when image and sound designers use
parts or images of animals to ensure the affective promise and
commercial spread of an emergent digital infrastructure. These
animal images are emissaries that enliven and domesticate the
ever-expanding field of mediation. Virtual Menageries offers a
unique account of animals and animal images as mediators that
encourage complicated emotional, economic, and aesthetic investment
in changing practices of connection.
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