Presidential campaigns have seen revolutionary changes in the
past few decades in the United States and elsewhere. These changes
include rapid advances in communications technology and marketing
and survey methodology; an increased involvement of non-party
groups and campaign professionals in electoral politics; a
decreased role for political parties in the recruitment, screening,
and nominating of candidates; and dramatic changes in campaign
finance laws. While changes in presidential campaigning have not
gone unnoticed, analysis of these changes is typically included in
general works on presidential campaigns and elections or studied
individually.
Baumgartner clarifies what is meant by candidate-centered as it
applies to the organization and operation of presidential campaigns
and elections. He demonstrates that campaign organizations have
become increasingly more central to the campaign effort than party
organizations throughout the process of presidential selection, and
he shows that what is happening to electioneering practices in the
United States is also happening, although still to a lesser extent,
in France and Russia.
General
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